Juillet Beauty Centre – Increased Sales by 33%
Juillet Beauty Centre is the largest healthcare and wellness multiplex in the Greater Vancouver Area – located at 4341 North Rd, Burnaby, BC
N2 Marketing was initially brought on-board as a consultancy to help Juillet Beauty Centre establish a comprehensive and effective search engine optimization strategy. After several months of phenomenal results, we were brought on-board a second time to manage their promotional campaigns, email marketing and paid advertising efforts. This posed a unique challenge in advertising their products, services and promotional offers to a largely foreign community while optimizing their newly designed web-page to skyrocket their conversion rates from newfound traffic.
- Provided research and consultation on CASL compliance issues relevant to the legalities around email solicitation in the Canadian market.
- Email re-marketing increased sales by 22% in the span of 3 months.
- Promotional campaigns provided an additional average 400+ organic visits to the site on a monthly basis.
- Click through ratios on managed campaigns saw a 2.38% CTR (click through ratio). That is 628% above the Canadian CTR average.
Social Media Paid Advertising
- Planned and executed paid advertising campaigns on Facebook, Google AdWords and Instagram.
- Analyzed demographic segments and placement outcome data to provide consultation on budgets for all advertising spending.
- The 50,000 cups promotion resulted in 1000+ website visits over the course of the promotion, 50,000 sales and one lucky winner being sent on a round-trip vacation to South Korea.
- Provided extensive consultation and design for future promotions and marketing material.
Search Engine Optimization
- Provided consultation on optimal website content and link-structure.
- Researched keywords and competitor placement to build an effective,comprehensive strategy in overtaking curent competitors and improving online visibility.
- Performed extensive market and competitor analysis to provide consultation on optimal website content and design.
- Implemented structural and content-wise changes that resulted in 80% of the core query keywords ranking on the first page of search query results.
- Provided further landing page optimization to improve the visitor conversion rate on-site and aid in building the email-marketing list.
- Tracked and reported on-site and traffic metrics and provided consultation on improving future converting content.