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Juillet Beauty Centre – Increased Sales by 33%

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Juillet Beauty Centre is the largest healthcare and wellness multiplex in the Greater Vancouver Area – located at 4341 North Rd, Burnaby, BC

N2 Marketing was initially brought on-board as a consultancy to help Juillet Beauty Centre establish a comprehensive and effective search engine optimization strategy. After several months of phenomenal results, we were brought on-board a second time to manage their promotional campaigns, email marketing and paid advertising efforts. This posed a unique challenge in advertising their products, services and promotional offers to a largely foreign community while optimizing their newly designed web-page to skyrocket their conversion rates from newfound traffic.

 

Deliverables:

Email Marketing

  • Provided research and consultation on CASL compliance issues relevant to the legalities around email solicitation in the Canadian market.
  • Email re-marketing increased sales by 22% in the span of 3 months.
  • Promotional campaigns provided an additional average 400+ organic visits to the site on a monthly basis.
  • Click through ratios on managed campaigns saw a 2.38% CTR (click through ratio). That is 628% above the Canadian CTR average.

 

Social Media Paid Advertising

  • Planned and executed paid advertising campaigns on Facebook, Google AdWords and Instagram.
  • Analyzed demographic segments and placement outcome data to provide consultation on budgets for all advertising spending.
  • The 50,000 cups promotion resulted in 1000+ website visits over the course of the promotion, 50,000 sales and one lucky winner being sent on a round-trip vacation to South Korea.
  • Provided extensive consultation and design for future promotions and marketing material.

 

Search Engine Optimization

  • Provided consultation on optimal website content and link-structure.
  • Researched keywords and competitor placement to build an effective,comprehensive strategy in overtaking curent competitors and improving online visibility.
  • Performed extensive market and competitor analysis to provide consultation on optimal website content and design.
  • Implemented structural and content-wise changes that resulted in 80% of the core query keywords ranking on the first page of search query results.
  • Provided further landing page optimization to improve the visitor conversion rate on-site and aid in building the email-marketing list.
  • Tracked and reported on-site and traffic metrics and provided consultation on improving future converting content.

 

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Project Details

  • Category:MARKETING,PPC,SEO