Mehra is a bespoke shoe retailer focused luxury bespoke shoes from renowned high-end European shoe-makers such as: Vass, Graziano & Girling, Stefano Bemer, Enzo Bonafe and more.
They approaches us for consultation as they were planning to launch a nation-wide content marketing campaign as well as setting up email-marketing and paid advertising campaigns on social mediums. We kicked off the project with Mehra’s content strategy, starting with in depth SEO research and an update on their existing keywords.
By factoring in the results of our keyword research: search volume, trends, relevance and other factors we identified a niche set of keywords that would allow Mehra to be found on search engines and social platforms, via phrases that their targeted demographic of customers would naturally search for. We created high quality visual content with SEO in mind and coordinated with their existing design team to implement on-site optimization changes. The stellar performance that followed resulted in us being brought back for content & conversion optimization 3 months into their campaign.
PPC Advertising / Email Marketing
- Performed extensive research on niche relevant keywords, focusing on search volume, relevance and trends.
- Provided consultation on marketing material design for Email Marketing, PPC and Social Media ads.
- Consulted with the design team in optimizing the website for mailing list conversions.
- Managed and grew an extensive mailing list. Resulting in over 250 new additions to the mailing list.
- Executed effective campaign rounds and implemented changes and revisions based on seasonal data.
- Achieved an average 4.2% click through rate for high-traffic core query keywords across all campaigns and advertisements.
- Performed analytics and detailed monitoring to provide consultation to the design team in what changes needed to be made for optimal conversion rates.
- Increased sales by 30% from leads generated via PPC advertising campaigns.
- Performed in depth research into the most prominent niche-wise content mediums within the market.
- Provided consultation on optimal affiliate marketing programs and opportunities.
- Increased sales by 21% from affiliate marketing campaigns managed by our team.
Design and Optimization Consulting
- Performed extensive competitor and market research to determine optimal design choices and success factors.
- Provided consulting on content design choices for client-provided marketing material.
- Created stunning visual content for PPC advertising and Affiliate Marketing campaigns.